Advertisements, rebranding & bias

• KitKat's latest advertisement shows people wearing pants twice the size they usually wear. So, is KitKat now a health food?
• Sony Ericson advertises a music player.. it takes a while for the viewer to realise it's a mobile phone. Got to admit, I love this ad; should try to locate it on youtube sometime.
• ThumsUp rebrands itself as a men's drink, something that women won't understand.

Seriously, what's up with these brands?

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When on of our professors fired a "name three ads that you've seen today", we were stumped for a few minutes. He went on to say, "See, that's advertising for you. There's hardly any recall." I agreed with him then. But now I don't. If you ask people to name three political news headlines they've seen today, chances are good that they'll be stumped on that question too. That, dear readers, is selection bias.

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BTW, as the first three lines show, I seem to fare better on ad recall than the news recall :-( I hope advertising turns out to be a good elective next term.